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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Business and Communications - Consortium for International Studies

Descriptions and credit recommendations for all evaluated learning experiences

Length:

Varies; self-study.

Dates:

September 2018 – Present.

Objectives:

Upon successful completion of this course, students will be able to: define the communication process; explain the importance of effective business communication; explain how diversity in organizations affects business communications; identify techniques and strategies for improving interpersonal communications; describe social media tools; explain how they are changing the nature of business communications; explain how computer technologies are used for communicating in the business environment, including word processing, spreadsheets, database, email, and presentation software; evaluate business messages, reports, and proposals; and develop and deliver oral presentations. 

Instruction:

Proper business communication is one of the most fundamentals tools necessary for the development of a business.  In this course, students learn the ‘ins’ and ‘outs’ of the business environment and proper communication with peers, colleagues, and other business relationships.  Course assessments include a comprehensive final exam and a final assignment. 

Credit recommendation:

In the lower division baccalaureate/associate degree category, 3 semester hours in Business Communications (8/18).

Length:

Varies; self-study.

Dates:

July 2022 - Present. 

Objectives:

Upon successful completion of the course, students will be able to: describe the role of ethics in a business environment; explain the concept of corporate social responsibility; identify key types of business-stakeholder relationships; define corporate social responsibility and the triple bottom line approach; explain the interaction of business and culture from an ethical perspective; describe the ways ethical standards change over time; define employees’ responsibilities to the company for which they work; discuss how social media has altered the advertising landscape; discuss the ethical dilemmas related to telecommuting and some of the solutions; compare the workplaces of yesterday, today, and the future.

Instruction:

Major topics taught in this course include: ethics in a business environment and various elements of social responsibility. Students will address ethics in the workplace and ethical dilemmas that arise from the modern office.

Credit recommendation:

In the upper division baccalaureate degree category, 3 semester hours in Management, General Business, Finance, or Marketing (7/22). 

Length:

Varies; self-study.

Dates:

July 2022 - Present. 

Objectives:

Upon successful completion of the course, students will be able to: explain what it means to be a professional and the standards by which a worker is judged; communicate more effectively by avoiding pitfalls and understanding the best way to reach a mutually beneficial consensus; navigate the digital world and ensure that communications are clear, precise, and understood; host and entertain clients and co-workers in an enjoyable way that best serves your business interests; comply with standards of etiquette when dining or participating in other after-hours business events; properly communicate before, during, and after interviews; negotiate from a position of strength and reach agreements with confidence; travel internationally while complying with the different cultural expectations of other countries; understand the importance of dress and other nonverbal communication while abroad; communicate effectively across different cultures with skill. 

Instruction:

Major topics taught in this course include: the standards of etiquette in the modern business world, business travel, and effective communication with various cultures.

Credit recommendation:

In the lower division baccalaureate / associate degree category, 3 semester hours in Management, Marketing, Business Ethics, Business, Human Resource Management, or Operations Management (7/22).

Length:

Varies; self-study. 

Dates:

September 2018 - Present. 

Objectives:

Upon successful completion of this course, students will be able to: effectively apply writing skills to various business contexts, including professional emails, memos, letters, reports, employment application letters and resumes, presentations and speeches, plans, and sales and fund-raising letters and use technology for their writing as well as aspects of political correctness.

Instruction:

Business writing includes learning how to correspond and to communicate effectively and appropriately with internal or external audiences using memorandums, reports, proposals, emails, and other forms of writing used within professional business organizations. Assignments for the 15-week course include preparing writing samples for a variety of professional communications.  Instruction also includes a textbook and study guide. 

Credit recommendation:

In the lower division baccalaureate/associate degree category, 3 semester hours in Professional Communication or Business Writing (8/18).

Length:

Varies; self-study. 

Dates:

August 2018 - Present. 

Objectives:

Upon successful completion of this course, students will be able to: define a manager’s job and the challenges likely to come with the role; understand strategic planning and decision making in the business environment that has both short and long-term effects; understand ethical concerns a manager has to consider when working in diverse environments, with a variety of products, and with individuals of varying levels of experience; understand change and innovation both at the individual and organizational level; learn to support human resources initiatives to support a safe and fair work environment for all employees; provide and encourage clear and consistent feedback with and between employees and team members.   

Instruction:

The course focuses on organizational goals, managers’ responsibilities and the management of individuals and teams.  Students learn about the role of a manager in the modern business environment via a textbook and study guide, based on a 15-week schedule.  Grading is based on a final examination.  

Credit recommendation:

In the lower division baccalaureate/associate degree category, 3 semester hours in Business Management, Finance, Fundamentals of Management, Human Resource Management, Marketing, and Principles of Management (8/18).

Length:

Varies; self-study.

Dates:

July 2022 - Present. 

Objectives:

Upon successful completion of the course, students will be able to: accurately assess the role of human resource management in creating organizational competitive advantage through alignment with business strategy; appropriately utilize talent analytics in recruitment, onboarding, compensation, performance management, and talent development; identify the major federal employment laws and the key requirements of each; explain how to use psychological theories of job design to improve the motivating potential of a position; describe the recruitment funnel and the importance of employer branding; choose the appropriate training method considering the characteristics of the learner, the instructional objectives, and resource constraints; identify the emerging trends in performance management; design an effective compensation plan, considering strategic goals along with internal and external determinants of pay structure; design a benefit package, taking into consideration the overall compensation strategy and industry benchmarks; describe the organizational, management, and HR drivers of employee engagement.

Instruction:

Major topics taught in this course include: the role of a human resource manager, strategic goals for human resources, and various forms of employee management. Essential elements of HR, such as onboarding, compensation, performance management, and talent development, will be evaluated.

Credit recommendation:

In the upper division baccalaureate degree category, 3 semester hours in Management, Human Resource Management, Finance, or Marketing (7/22).

Length:

Varies; self-study.

Dates:

September 2018 – Present.

Objectives:

Upon successful completion of this course, students will be able to: explain and account for the growth in international business in recent years; understand the role that culture plays in business activity and practice; describe the main components of the business environment and explain how they affect business practices; compare different theories of international trade; understand how different governmental trade policies impact trade patterns; explain how economic integration occurs and describe its benefits; explain the concepts of ethics and social responsibility and discuss the strategies that businesses can use to act more responsibly; and discuss different strategic foci of international businesses.

Instruction:

This course is an introduction to the fundamental concepts and theories associated with business in the international environment.  The course is arranged in a 15-week schedule and includes a textbook, study guide, and other materials.  The final examination determines the grade in the course. 

Credit recommendation:

In the lower division baccalaureate/associate degree category, 3 semester hours in Business Management, International Business, Fundamentals of International Business, and Principles of International Business (8/18).

Length:

Varies; self-study.

Dates:

September 2018 – Present.

Objectives:

Upon successful completion of this course, students will be able to: understand what defines success in the world of business; examine different phases of the typical business cycle; discuss factors that affect the level of ethical behavior and social responsibility in organizations; understand methods by which firms can organize for and enter into international markets; describe advantages and disadvantages of operating a small business; explain employee and team motivation; understand the two major components of a marketing strategy - target market and marketing mix; and explain the business objectives for using social media and how businesses develop a social media plan.

Instruction:

This course covers current and important considerations of business. Topics include: management and organization design, marketing, social media and e-business, information systems, accounting, and core business practices. Additionally, ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business are discussed in detail. Cutting-edge topics like social networking and competition in the global marketplace, as well as suggestions on how to manage a business in the midst of economic ‘ups and downs’ are introduced. 

Credit recommendation:

In the lower division baccalaureate/associate degree category, 3 semester hours in Introduction to Business and Fundamentals of Business (8/18).

Length:

Varies; self-study. 

Dates:

September 2018 - Present. 

Objectives:

Upon successful completion of this course, students will be able to: define marketing and the marketing environment; understand different variables of the marketing mix and implement marketing strategies; describe the development of a marketing plan; define the four dimensions of social responsibility and how they can be incorporated into strategic planning; define marketing research and its importance to decision makers; describe a segment, target, positioning (STP) analysis; explain how situational, psychological, and social influences may affect the consumer buying decision process; describe the buying center, stages of the business buying decision process, and the factors that affect this process; define international marketing and the differences in an international marketing approach; describe different types of digital media and how they can be used for marketing; explain the different types of pricing strategies; describe foundations and strategic issues in marketing channels, including leadership, cooperation, and conflict; define integrated marketing communications; describe the different tools of public relations and how public relations is used and evaluated; and describe personal selling and the seven basic steps in the process.

Instruction:

This 15-week course provides an overview of basic marketing concepts, including audience research and the variety of ways a product can be offered to the consumer. Strategic planning involving segmenting, targeting, and positioning of a product is introduced, along with the specific concepts and principles involved in the four key components of the marketing plan - product, price, distribution, and promotion strategies. Digital and international marketing concepts are also discussed. 

Credit recommendation:

In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing, Communications, Business, or Media Arts (8/18).

Length:

Varies; self-study.

Dates:

September 2018 - Present.

Objectives:

Upon successful completion of the course, students will be able to: understand what is meant by the terms: ethics, sustainability, social responsibility, and the law; understand the fundamentals of how the United States legal system operates; understand how business entities and corporations are established, run, and are accountable legally and ethically; analyze business dealings in ethical terms; understand the impact of business decisions on stakeholders; understand the fundamentals of contract law from both a legal and ethical perspective; explain how firms sustain and renew resources, capabilities and core competencies to support international growth strategies; improve critical and strategic thinking, primarily through interpreting complex business contracts and contract law; and understand the principles of insurance law, corporate criminal law, and contract law.

Instruction:

This 15-week course provides students with the understanding of the legal, regulatory and ethical environment within which a business operates. The course includes a textbook and study guide, along with a final examination.

Credit recommendation:

In the lower division baccalaureate/associate degree category, 3 semester hours in Business Law, Legal Environment of Business, and Law and Society (8/18).

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