Consortium for International Studies | Evaluated Learning Experience
Introduction to Business BUS 108
September 2018 – Present.
Upon successful completion of this course, students will be able to: understand what defines success in the world of business; examine different phases of the typical business cycle; discuss factors that affect the level of ethical behavior and social responsibility in organizations; understand methods by which firms can organize for and enter into international markets; describe advantages and disadvantages of operating a small business; explain employee and team motivation; understand the two major components of a marketing strategy - target market and marketing mix; and explain the business objectives for using social media and how businesses develop a social media plan.
This course covers current and important considerations of business. Topics include: management and organization design, marketing, social media and e-business, information systems, accounting, and core business practices. Additionally, ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business are discussed in detail. Cutting-edge topics like social networking and competition in the global marketplace, as well as suggestions on how to manage a business in the midst of economic ‘ups and downs’ are introduced.
In the lower division baccalaureate/associate degree category, 3 semester hours in Introduction to Business and Fundamentals of Business (8/18).