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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

UPI Study, Inc. | Evaluated Learning Experience

Marketing 300: Marketing Research

Course Category: 
Length: 

Varies (self-study; self-paced).

Location: 
Various; distance learning format.
Dates: 

March 2021 - Present.

Instructional delivery format: 
Online/distance learning
Learner Outcomes: 

Upon successful completion of the course, students will be able to: explain factors influencing consumer purchase decisions, with a focus on cultural and value-based elements, and their implications for marketing strategies; develop a comprehensive grasp of customer experience, market segmentation, and their roles in shaping marketing effectiveness; master the design and execution of marketing research projects, differentiating between primary and secondary data sources, and utilizing both quantitative and qualitative methodologies; analyze ethical considerations in consumer data collection and apply marketing research findings to real-world case studies; and gain proficiency in advanced data analysis techniques, including statistical methods and modern digital platforms, and effectively communicate research findings through formal reports and presentations.

Instruction: 

The course is self-paced. Instruction is delivered through online video and text lessons. Students are assessed through quizzes, assignments and a proctored final exam. Major topics include Building the Foundation of Marketing Research; Customer Experience: Definition, Factors and Lifecycle; Qualitative Research in Marketing; Quantitative Research in Marketing; Causal Research in Marketing; Secondary and Syndicated Research in Marketing; Fundamentals of Data Analysis; Data Analysis in Marketing Research; Identifying Data Patterns in Marketing Research; Trends and Issues in Marketing Research; Crafting Marketing Research Reports and Presentations.

Credit recommendation: 

In the lower division baccalaureate/associate degree category OR in the upper division baccalaureate degree category, 3 semester hours in Business, Data Analytics, Communication, or Marketing (1/24).

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