UPI Study, Inc. | Evaluated Learning Experience
Marketing 300: Marketing Research
Varies (self-study; self-paced).
March 2021 - Present.
Upon successful completion of the course, students will be able to: explain factors influencing consumer purchase decisions, with a focus on cultural and value-based elements, and their implications for marketing strategies; develop a comprehensive grasp of customer experience, market segmentation, and their roles in shaping marketing effectiveness; master the design and execution of marketing research projects, differentiating between primary and secondary data sources, and utilizing both quantitative and qualitative methodologies; analyze ethical considerations in consumer data collection and apply marketing research findings to real-world case studies; and gain proficiency in advanced data analysis techniques, including statistical methods and modern digital platforms, and effectively communicate research findings through formal reports and presentations.
The course is self-paced. Instruction is delivered through online video and text lessons. Students are assessed through quizzes, assignments and a proctored final exam. Major topics include Building the Foundation of Marketing Research; Customer Experience: Definition, Factors and Lifecycle; Qualitative Research in Marketing; Quantitative Research in Marketing; Causal Research in Marketing; Secondary and Syndicated Research in Marketing; Fundamentals of Data Analysis; Data Analysis in Marketing Research; Identifying Data Patterns in Marketing Research; Trends and Issues in Marketing Research; Crafting Marketing Research Reports and Presentations.
In the lower division baccalaureate/associate degree category OR in the upper division baccalaureate degree category, 3 semester hours in Business, Data Analytics, Communication, or Marketing (1/24).
