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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

UPI Study, Inc. | Evaluated Learning Experience

Marketing 102: Principles of Marketing

Course Category: 

Varies (self-study; self-paced).

Various; distance learning format.

March 2021 - Present. 

Instructional delivery format: 
Online/distance learning
Learner Outcomes: 

Upon successful completion of the course, students will be able to: critically examine key marketing orientations—production, sales, societal, and market—and their impact on strategic decision-making; assess the ethical dimensions and corporate social responsibility in marketing practices, utilizing case studies to explore real-world implications; master concepts of competitive advantage, including cost, product, and niche strategies, and apply these to develop innovative marketing approaches; analyze external factors such as social, economic, and technological influences on marketing strategy, adapting to dynamic market environments; and investigate global marketing dynamics and the role of the internet in shaping international market strategies, emphasizing cross-cultural consumer behavior.


The course is self-paced. Instruction is delivered through online video and text lessons. Students are assessed through quizzes, assignments and a proctored final exam. Major topics include Marketing Philosophies and Ethics; Achieving Competitive Advantage in Marketing; Understanding the Marketing Environment; The Global Marketplace; Consumer Decision-Making in Marketing; Business Marketing and Market Research; Segmentation Strategies and Product Marketing; Product Management and Retailing; Services Marketing, Marketing Channels and Supply Chain Management; Promotion, Advertising, and Public Relations. 

Credit recommendation: 

In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing, Business, Communication, Entrepreneurship, Finance, or General Studies (1/24).