UPI Study, Inc. | Evaluated Learning Experience
Marketing 102: Principles of Marketing
Varies (self-study; self-paced).
March 2021 - Present.
Upon successful completion of the course, students will be able to: critically examine key marketing orientations—production, sales, societal, and market—and their impact on strategic decision-making; assess the ethical dimensions and corporate social responsibility in marketing practices, utilizing case studies to explore real-world implications; master concepts of competitive advantage, including cost, product, and niche strategies, and apply these to develop innovative marketing approaches; analyze external factors such as social, economic, and technological influences on marketing strategy, adapting to dynamic market environments; and investigate global marketing dynamics and the role of the internet in shaping international market strategies, emphasizing cross-cultural consumer behavior.
The course is self-paced. Instruction is delivered through online video and text lessons. Students are assessed through quizzes, assignments and a proctored final exam. Major topics include marketing philosophies and ethics; achieving competitive advantage in marketing; the marketing environment; the global marketplace; consumer decision-making in marketing; business marketing and market research; segmentation strategies and product marketing; product management and retailing; services marketing, marketing channels; and supply chain management; promotion, advertising, and public relations.
In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing, Business, Communication, Entrepreneurship, Finance, or General Studies (1/24).
