Coopersmith Career Consulting | Evaluated Learning Experience
Social Media Marketing (BUS-225)
Varies (self-study; self-paced).
March 2022 - Present.
Upon completion of this course, students will be able to: identify the differences and interaction between traditional and social media (both paid unpaid social media); integrate marketing theories, concepts, and principles into a basic framework for social media and online marketing decision processes; analyze information and material that are presented on various online platforms; analyze and evaluate consumer behavior and digital media based on basic theory of social networks online and offline (graph theory, sociology); and analyze B2B marketing on social media and evaluate marketing effectiveness variables (engagement).
Social Media Marketing (BUS-225) provides an in-depth look at Internet social networks, social media platforms and online advertising to offer students an advantage in many positions involving marketing, consulting, and brand management both on the buyer and seller side of social media. Topics include an exploration of theory of online marketing, social media technologies and applications such as Facebook, blogs, Twitter, Wikis, YouTube, etc. The emphasis of the course is on understanding consumers’ social interactions, the various social media channels available to marketers, how to build social marketing strategies, and how to track their effectiveness.
In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing, Business, Media, Communications, or Graphic Arts (2/22).