Coopersmith Career Consulting | Evaluated Learning Experience
Small Business Management (BUS-401)
Varies (self-study; self-paced).
August 2018 - Present.
Upon completion of this course, the student will be able to: utilize the nine steps of the strategic planning process to design a strategic business plan; compare the laws, benefits, and drawbacks of various forms of business entities and ownerships; identify the advantages and disadvantages of buying an existing business and delineate the steps in buying an existing business properly; employ competitive marketing strategies, including customer focus, quality, convenience, innovation, service, and speed; utilize the strategies to achieve success in e-commerce, including designing effective websites, and tracking web results; compare pricing methods and strategies for retailers, manufacturers, and service firms and describe the impact of credit on pricing; analyze financial statements for small companies; use budgeting methods and principles and explain the techniques for avoiding a cash crunch; compare the various sources of funding for a small company and describe the advantages of each; explain the stages in the location decision (choosing the region, the state, the city, and the specific site and the criteria affecting the decision for location).
This course examines fundamental principles, problems and practices of entrepreneurship, focusing on providing students with a foundation of small business management skills and the creativity and knowledge of what it takes to develop a successful business. Major topics include: marketing strategies and principles including location, pricing methods, and funding, developing a successful online business, and elements of a good business plan and other aspects of business ownership.
In the upper division baccalaureate degree category, 3 semester hours in Entrepreneurship, Management, Finance, or Human Resource Management (8/18) (5/23 revalidation).