Upon successful completion of the learning experience, students will be able to: analyze the dynamics of retail and wholesale markets, including consumer behavior, competitive landscape, and emerging trends, to inform strategic decision-making; evaluate the effectiveness of various retail and wholesale management strategies in optimizing sales, profitability, and customer satisfaction; apply principles of merchandising, inventory management, and pricing strategies to enhance product assortment, minimize stock-outs, and maximize revenue; assess the role of technology and e-commerce in transforming retail and wholesale operations and develop strategies to leverage digital tools for business growth; discuss customer-centric approaches and implement effective customer relationship management (CRM) practices to build and maintain loyal customer relationships; analyze supply chain dynamics, including sourcing, distribution, and logistics, and develop strategies to enhance efficiency and responsiveness within the retail and wholesale supply chain; explore the implications of international retailing and global expansion, including cultural considerations, regulatory challenges, and market entry strategies; and evaluate the importance of sustainability and ethical practices in retail and wholesale management and develop strategies to integrate responsible business practices into operational frameworks.