Coopersmith Career Consulting | Evaluated Learning Experience
Marketing Management (MGT-550)
Varies (self-study; self-paced).
December 2021 - Present.
Upon completion of this course, students will be able to: discuss the characteristics of human capital management; develop a list of methods and techniques needed for managing human capital; outline the essential administrative processes related to human capital management; explain the new trends in human capital management; describe the characteristics necessary to be a human resource specialist; and summarize the role of human resource managers.
Marketing Management is a graduate-level course designed to further the students' knowledge of managing human capital. Accountability, support systems, and development and growth are necessary to maintain a company's most important resource. This course focuses on connecting business strategy with human capital strategy and the resulting impact on the human resource department. Topics include HR to business alignment, employment branding, managing the performance and growth of human capital, effective change management, the evolving role of the HR function and the HR professional, and successfully marketing ideas to management.
In the graduate degree category, 3 semester hours in Marketing Management, or Business Administration and Management (6/22).