Marketing Management is a graduate-level course designed to further the students' knowledge of managing human capital. Accountability, support systems, and development and growth are necessary to maintain a company's most important resource. This course focuses on connecting business strategy with human capital strategy and the resulting impact on the human resource department. Topics include HR to business alignment, employment branding, managing the performance and growth of human capital, effective change management, the evolving role of the HR function and the HR professional, and successfully marketing ideas to management.