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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Coopersmith Career Consulting | Evaluated Learning Experience

Market Research (BUS-398)

Length: 

Varies (self-study, self-paced).

Location: 
Various; distance learning format.
Dates: 

April 2024 - Present. 

Instructional delivery format: 
Online/distance learning
Learner Outcomes: 

Upon successful completion of the learning experience, students will be able to: explain the purpose and methodologies involved in marketing research; assess the ethical considerations inherent in marketing research practices; execute marketing research methodologies to tackle identified marketing challenges or goals; evaluate the benefits and limitations of utilizing secondary data in research; determine appropriate sample sizes and sampling plans for research projects; explain hypothesis testing and its application in utilizing sample information; and analyze the significance of predictive relationships in marketing strategies.

Instruction: 

 Market Research is an undergraduate course focused on the structured process of designing, gathering, analyzing, and presenting data crucial to the marketing operations within a company. Additional topics include expanding influence of technology in forecasting consumer actions, identifying marketing patterns, tackling marketing challenges, and innovating new offerings. 

Credit recommendation: 

In the lower division baccalaureate/associate degree category OR in the upper division baccalaureate degree category, 3 semester hours in Marketing, Business Administration, Finance, or Entrepreneurship (4/24).

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