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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Coopersmith Career Consulting | Evaluated Learning Experience

Market Research (BUS-398)


Varies (self-study, self-paced).

Various; distance learning format.

April 2024 - Present. 

Instructional delivery format: 
Online/distance learning
Learner Outcomes: 

Upon successful completion of the learning experience, students will be able to: explain the purpose and methodologies involved in marketing research; assess the ethical considerations inherent in marketing research practices; execute marketing research methodologies to tackle identified marketing challenges or goals; evaluate the benefits and limitations of utilizing secondary data in research; determine appropriate sample sizes and sampling plans for research projects; explain hypothesis testing and its application in utilizing sample information; and analyze the significance of predictive relationships in marketing strategies.


 Market Research is an undergraduate course focused on the structured process of designing, gathering, analyzing, and presenting data crucial to the marketing operations within a company. Additional topics include expanding influence of technology in forecasting consumer actions, identifying marketing patterns, tackling marketing challenges, and innovating new offerings. 

Credit recommendation: 

In the lower division baccalaureate/associate degree category OR in the upper division baccalaureate degree category, 3 semester hours in Marketing, Business Administration, Finance, or Entrepreneurship (4/24).