Coopersmith Career Consulting | Evaluated Learning Experience
International Marketing (BUS-373)
Varies (self-study, self-paced).
April 2024 - Present.
Upon successful completion of the learning experience, students will be able to: explain the complexities of the global marketplace and the factors influencing international marketing decisions; evaluate market entry strategies and select appropriate approaches for international expansion; describe international market research and how to apply findings to develop effective marketing strategies; discuss how to adapt product, pricing, distribution, and promotional strategies to diverse international markets; analyze and solve international marketing problems through critical thinking and strategic decision-making; and discuss ethical issues and social responsibility in international marketing practices.
International Marketing is an undergraduate course that provides students with a comprehensive understanding of the principles, strategies, and challenges involved in marketing products and services across international borders. In today's globalized economy, companies must navigate diverse cultural, economic, political, and legal environments to succeed in international markets. This course equips students with the knowledge and skills necessary to address these complexities and capitalize on global opportunities.
In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing, Finance, Business, or International Business (4/24).
