Coopersmith Career Consulting | Evaluated Learning Experience
Consumer Behavior (BUS-396)
Varies (self-study, self-paced).
April 2024 - Present.
Upon successful completion of the learning experience, students will be able to: explore the interplay between marketing strategy and consumer behavior dynamics; analyze the stages of the consumer decision-making process; investigate the impact of cross-cultural disparities and demographic factors on consumer behavior patterns; summarize foundational theories, key concepts, and fundamental principles underlying consumer behavior; forecast the diverse environmental factors shaping consumer behavior in various contexts; examine the significance of reference groups and their influence on consumer decision-making; illuminate how marketers leverage theories of learning and memory to influence consumer behavior; and evaluate the relationship between consumer satisfaction, motivation, and their strategic implications in marketing endeavors.
Consumer Behavior is an undergraduate course that explores the intricate workings of consumer behavior, delving into topics such as consumer motivation, perception, learning, attitude, and information processing. Topics include the influences of lifestyle, demographics, social class/culture, group dynamics, leadership, familial ties, and diverse global environments on consumer decision-making; and myriad factors that impact the acquisition and consumption of products and services. Through a marketing strategy lens, students will analyze consumer behavior to effectively craft products and services that resonate with the desires and needs of individuals in the marketplace.
In the lower division baccalaureate/associate degree category OR in the upper division baccalaureate degree category, 3 semester hours in Change Management, Organizational Change, Organizational Change Management, or as an elective in Business or Management (4/24).
