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The Automobile Industry in America: History, Economics and Culture (HIS-412)
Varies (self-study; self-paced).
March 2022 - Present.
Upon completion of this course, students will be able to: identify leadership practices that have consistently led to success in the auto industry; describe the rise and fall of various American car companies: achieve familiarity with the classic American automobile models and how they changed the industry; deduce inferences about culture from automobile design and styling; assert the role of socio-economic status in a consumer’s choice of automobile; explain the role of marketing in the auto industry over the years; discover the causes of failure for some of the most unsuccessful automobile models; illustrate the influence of international finance and politics on the domestic car industry; and explain the historic relationship of labor and management in the auto industry and the consequences of this relationship.
The Automobile Industry in America: History, Economics and Culture (HIS-412) assesses students’ knowledge of the history of the automobile industry in the United States, from its invention through current times, including innovations and developments in engineering, manufacturing, marketing, and styling. Classic cars such as the Corvette and Mustang are examined and compared so students can understand why those cars became classics and the nature of their cultural impact. The fortunes and struggles of automakers throughout the years are compared and contrasted so that students can discern common successes and mistakes. Various struggles, such as oil shocks, war, environmental demands, recession, and the pandemic are examined to understand their effect on the auto industry. Students become familiar with the effects of culture on the auto industry and the struggles of American automakers to compete with various imported vehicles.
In the upper division baccalaureate degree category, 3 semester hours in History, Economics, or Sociology (2/22).