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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Corporate College Services, Inc. | Evaluated Learning Experience

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Marketing (MKT 322)

Course Category: 
Business/Finance - Corporate College Services, Inc.
Location: 
Connecticut, Delaware, Minnesota, New Jersey, New York, Pennsylvania, and other approved locations throughout the United States.
Length: 
32 hours (8 weeks).
Dates: 
July 2010 - Present.
Instructional delivery format: 
Traditional classroom model
Learner Outcomes: 

Upon successful completion of the course, students will be able to: examine the impact of the Internet and various technologies relating to consumer purchases of goods and services; explore how globalization of business impacts consumer behavior and sales; distinguish the differences among advertising, promotion, and public relations; explore how a company creates value and customer satisfaction; identify strategic alliances, database marketing, co-branding and co-marketing; and prepare a marketing plan and deliver a presentation on a new product or service.

Instruction: 
Major topics include: developing business relationships through customer focus, quality, technology, and ethical behavior; creating value through customer satisfaction and quality; the marketing environment, ethics, and social responsibility; global dimensions of marketing; marketing planning and forecasting; developing a marketing plan; marketing research and decision support systems; market segmentation, targeting, and positioning; consumer behavior; product strategy and relationship marketing; distribution channels, marketing communication, marketing of services advertising, sales promotion and public relations, pricing.
Credit recommendation: 

In the lower division baccalaureate/associate degree category, 3 semester hours in Introduction to Marketing (6/10) (12/15 revalidation). NOTE: The educational approach in this course is based on the principles of accelerated learning and adult learning theory. Based on this, and due to the limited class size and the low student/teacher ratio, learning outcomes are achieved and content is covered in the allotted hours.

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