Location:
Connecticut, Delaware, Minnesota, New Jersey, New York, Pennsylvania, and other approved locations throughout the United States.
Instructional delivery format:
Traditional classroom model
Instruction:
Major topics include: developing business relationships through customer focus, quality, technology, and ethical behavior; creating value through customer satisfaction and quality; the marketing environment, ethics, and social responsibility; global dimensions of marketing; marketing planning and forecasting; developing a marketing plan; marketing research and decision support systems; market segmentation, targeting, and positioning; consumer behavior; product strategy and relationship marketing; distribution channels, marketing communication, marketing of services advertising, sales promotion and public relations, pricing.