Upon successful completion of this course, students will be able to: explain the centrality of clear and efficient writing in today's business environment and the major obstacles therein; adjust sentence style to improve clarity, determination, and emphasis; create smooth and varied transitions between sentences and paragraphs; perform accurate audience analyses and correlate them with specific purposes; create coherent outlines and apply a range of other organizational techniques; distinguish between routine and non-routine communications between direct and indirect organizational plans; compose effective titles and closings for a range of business documents; discuss and apply strategies for motivation and persuasion and apply them to sales letters, claims, and proposals; successfully buffer and deliver bad news in adjustment letters and evaluations; responsibly gather data from both primary and secondary sources and analyze the data; and plan and execute periodic reports, project proposals, and research proposals.