Theological Research Institute, Ltd. (TRI) | Evaluated Learning Experience
Marketing Management (MKT 315)
January 2022 – Present.
Upon successful completion of the course, students will be able to: select, analyze and define a target market for a selected product or service; develop a marketing plan or strategy for a product or service containing components such as: company objectives, marketing objectives, target market(s), advertising, pricing, distribution, product or service development, evaluation of competitors, contingency plans, and budget; evaluate and analyze the marketing strategy for an existing product and/or services; apply basic marketing concepts and theories; identify solutions to marketing problems; and describe ethical and societal aspects of marketing.
Marketing Management examines the role and importance of marketing. Topics include marketing plans and strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, and business analytics in organizations.
In the lower division baccalaureate/associate degree category, 3 semester hours in Business, Marketing, Communications, or Arts and Media Studies (2/23).