Theological Research Institute, Ltd. (TRI) | Evaluated Learning Experience
Marketing Concepts and Applications (BUS 351)
August 2021 – Present.
Upon successful completion of the learning experience, students will be able to describe the focus, scope, and importance of the marketing function in small and large organizations; discuss the theory of, and components of marketing in a market environment, the historical context and transition of the marketing function over the years; identify recent and emerging trends that are likely to affect its importance in the future; identify, describe, and examine the tasks necessary for successful marketing management; and exam the different company orientations toward a marketplace, including the attributes and significance of the holistic marketing concept.
This course helps develop the marketing knowledge and skills necessary for the successful manager to address the intermediate marketing issues surrounding the complex demand management problem all organizations face. Students learn marketing concepts, including the development of a marketing strategy. The course focuses on consumer and business-to-business marketing.
In the upper division baccalaureate degree category, 3 semester hours in Business, or Marketing (7/22).