Theological Research Institute, Ltd. (TRI) | Evaluated Learning Experience
Consumer Behavior (BUS 201)
October 2018 - Present.
Upon successful completion of the learning experience, students will be able to: analyze the meaning and influences guiding the decisions and behaviors of culturally-driven phenomenon; question the power of individual influences on decision making and consumption; relate internal dynamics such as personality and motivation to the choice’s consumers make; relate group dynamics and the relative influence of various group members to the choices made by groups of people; evaluate the influence of culture and subculture on consumer consumption preferences; appraise the applicability of consumer behavior theories to interpreting why consumers behave as they do; assess the components and stages of the individual decision-making process; assess the components and stage of the group decision-making process; demonstrate a high proficiency of critical thinking through interpretation, evaluation, and presentation of marketing concepts (orally and in writing), current events or other data sets.
This course is an introduction to the world of consumer behavior. The discipline borrows from several social sciences including psychology, sociology, and anthropology to explain behavior in the marketplace. In this course, students will explore how perceptions, learning, memory, personality, and attitudes influence consumption behavior, how consumption changes during one’s life cycle, and how powerful cultural and subcultural influences are on consumers.
In the upper division baccalaureate degree category, 3 semester hours in Management, Marketing, or Psychology (10/20).