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Marketing 308: Applied Marketing
December 2012 – December 2022.
Upon successful completion of the course, students will be able to: explain the elements of marketing planning and how it is used by organizations; apply environmental scanning tools to analyze the market and evaluate opportunities; conduct marketing research to determine information and market planning needs; examine market segments and select customers; identify a value proposition, segmentation strategy, and competitive advantage; formulate a marketing strategy to achieve business objectives; and develop a marketing plan including financial projections and video presentation for introduction of a new or existing product for a new target market.
The course is self-paced, and instruction is delivered through online video and text lessons. Students are assessed through quizzes and a proctored final exam. Topics include: basics of marketing plans; planning strategically for marketing; aspects of marketing research; market segmentation strategies; marketing tactics and strategies for business; marketing implementation and promotion; developing and evaluating a marketing plan; presentation skills for marketing.
In the upper division baccalaureate degree category, 3 semester hours in Business, Marketing, or Communications/Media (12/17).