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Business 327: Retail Strategy
December 2012 – Present.
Upon successful completion of this course, students will be able to: analyze the importance of strategy in the retail organization; differentiate between the various strategies that will increase return on investment in the retail organization; compare and contrast the strategic roles that planning, organizing, directing, leading, controlling, and technology have in the successful retail organization; examine consumer behaviors to determine how the retail strategy impacts purchasing decisions; devise retail strategies for new market entry, growth markets, mature markets, and declining markets; analyze the strategic retail plan to determine competitive advantages.
The course is self-paced, and instruction is delivered through online video and text lessons. Students are assessed through quizzes, final projects, and a proctored final exam. Topics include: introduction to retail strategy, understanding retail opportunities, market knowledge and forecasting, retail strategy and attractive market segments, creating a competitive advantage, new market entry strategies, growth, mature and declining markets, marketing strategies and digital marketing, retail strategy and consumer behavior, strategic retail planning, and evaluating retail performance.
In the upper division baccalaureate degree category, 3 semester hours in Business, Marketing, Communications/Media, or Sales (12/17) (10/22 revalidation).