Rechtschaffen Institute of Judaic Studies | Evaluated Learning Experience
Introduction to Marketing (BUS 101)
Varies; self-study format.
March 2021 - Present.
Upon successful completion of the learning experience, students will be able to: define marketing concepts and marketing mix, philosophies of marketing, and the goals of the marketing system; explain processes such as selling, CRM, and marketing management; analyze market environment; discuss market insight through research and information systems; explain consumer markets and their influences on consumer behavior; define business markets and business buyer behavior; recognize market segmentation, targeting and positioning for competitive advantage; analyze product related decisions such as: quality, features, style, brand name, packaging, sizes, services, warranties and returns; designing products and product life cycle strategy; analyze pricing decisions and strategies; analyze product distribution channels: Retailing and Wholesaling; analyze marketing communication strategy, advertising, sales promotion and publicity, personal selling; and extend marketing by gaining competitive advantage and competitive strategies, global marketing, social responsibility and marketing ethics.
Major topics include: marketing philosophies and ethics, competitive advantage, the marketing environment, international marketplace, consumer decision making, business marketing and marketing research, segmentation and product marketing, managing a product and retailing, services marketing, marketing channels and supply chain management, promotion, advertising and public relations; selling and pricing strategy.
In the lower division baccalaureate/associate degree category, 3 semester hours in Business Administration, Management, or Marketing (8/21).