Upon successful completion of the course, students will be able to: analyze the historical development and cultural significance of influencers and content creators within the digital economy; evaluate the economic models and monetization strategies used by influencers, including brand partnerships, sponsored content, and direct audience monetization (e.g., subscriptions and crowdfunding); examine the role of social media platforms in shaping influencer culture and the ways algorithms, analytics, and platform policies impact content visibility and success; summarize the skills necessary for creating engaging, high-quality digital content tailored to target audiences across various platforms; assess the ethical considerations in influencer culture, including issues of transparency, authenticity, representation, and consumer trust; investigate the psychological and sociological effects of influencer culture on individual identity, self-perception, and societal norms; evaluate the role of personal branding and storytelling as critical components of a successful influencer or creator identity; and examine the impact of influencer and creator culture on industries such as marketing, fashion, beauty, fitness, entertainment, and beyond.