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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Coopersmith Career Consulting | Evaluated Learning Experience

Hotel Sales and Marketing (BUS-223);

Formerly Hotel Sales and Marketing (BUS-222); Hotel Sales and Marketing (HOS-222)
Length: 

Varies (self-study, self-paced). 

Location: 
Various; distance learning format.
Dates: 

April 2020 - Present. 

Instructional delivery format: 
Online/distance learning
Learner Outcomes: 

Upon successful completion of the learning experience, students will be able to: analyze the Marketing Mix and the 4 Ps; contrast sales from marketing; illustrate trends that affect marketing; analyze how automation is utilized in a sales office; interpret internal marketing and how it works in guest contact and back of the house areas; compare the various types of hospitality properties; and compare and contrast the different types of marketing products and how to target them to international clients.

Instruction: 

Major topics include an introduction to the procedures and principles of hotel sales and marketing, advertising, public relations, hotel sales departments and their operations and sales techniques targeting individuals, companies and organizations. Prerequisite: Introductory hospitality management course or basic foundational knowledge of the hospitality industry.

Credit recommendation: 

In the lower division baccalaureate/associate degree category OR in the upper division baccalaureate degree category 3 semester hours in Hospitality, Culinary Arts, Business, Hotel and Restaurant Management, Banquet Sales, or Marketing (4/20).

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