Coopersmith Career Consulting | Evaluated Learning Experience
Hotel Sales and Marketing (BUS-223);
Varies (self-study, self-paced).
April 2020 - Present.
Upon successful completion of the learning experience, students will be able to: analyze the Marketing Mix and the 4 Ps; contrast sales from marketing; illustrate trends that affect marketing; analyze how automation is utilized in a sales office; interpret internal marketing and how it works in guest contact and back of the house areas; compare the various types of hospitality properties; and compare and contrast the different types of marketing products and how to target them to international clients.
Major topics include an introduction to the procedures and principles of hotel sales and marketing, advertising, public relations, hotel sales departments and their operations and sales techniques targeting individuals, companies and organizations. Prerequisite: Introductory hospitality management course or basic foundational knowledge of the hospitality industry.
In the lower division baccalaureate/associate degree category OR in the upper division baccalaureate degree category 3 semester hours in Hospitality, Culinary Arts, Business, Hotel and Restaurant Management, Banquet Sales, or Marketing (4/20).