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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Consortium for International Studies | Evaluated Learning Experience

Introduction to Business BUS 108


Varies; self-study.

Various; distance learning format.

September 2018 – Present.

Instructional delivery format: 
Hybrid course/exam
Learner Outcomes: 

Upon successful completion of this course, students will be able to: understand what defines success in the world of business; examine different phases of the typical business cycle; discuss factors that affect the level of ethical behavior and social responsibility in organizations; understand methods by which firms can organize for and enter into international markets; describe advantages and disadvantages of operating a small business; explain employee and team motivation; understand the two major components of a marketing strategy - target market and marketing mix; and explain the business objectives for using social media and how businesses develop a social media plan.


This course covers current and important considerations of business. Topics include: management and organization design, marketing, social media and e-business, information systems, accounting, and core business practices. Additionally, ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business are discussed in detail. Cutting-edge topics like social networking and competition in the global marketplace, as well as suggestions on how to manage a business in the midst of economic ‘ups and downs’ are introduced. 

Credit recommendation: 

In the lower division baccalaureate/associate degree category, 3 semester hours in Introduction to Business and Fundamentals of Business (8/18) (9/23 revalidation).