Formerly Customers and Products
Length:
Variable, depending upon the individual's preparation needs.
Location:
Proficiency examination program administered by the national offices of APICS.
Dates:
Version 1: November 1991 - December 1997. Version 2: January 1998 - December 2001.
Instructional delivery format:
Instruction:
Version 1: Three-hour, 125-item examination, covering product design and development as the function of creating a product that satisfies customers' needs in a manner consistent with the objectives of the enterprise. Major content areas and related topics covered include: Marketing and Sales - objectives, strategic issues, functional responsibilities, directions, performance measures, and information; Field Service - objectives, strategic issues, functional responsibilities, directions, performance measures, and information; Product Design and Development - objectives, strategic issues, functional responsibilities, directions, performance measures, and information; Relationships - between marketing and field service, between marketing and product design and development, between field service and product design and development, and among marketing, field service, and product design and development. Version 2: Three-hour, 125-item examination, covering product design and development as the function of creating a product that satisfies customers' needs in a manner consistent with the objectives of the enterprise. Major content areas and related topics covered include: Business Planning and Customer Demand - environment, competition, customers, and business planning; Marketing - market analysis, setting strategy and the market plan, marketing organization, and executing the market plan; Sales - sales strategy, sales forecasting, sales relationship management, and sales process; Customer Ordering and Service - order entry, order status information, sales order changes, and electronic commerce; Performance Measurement - enterprise level, marketing, and sales.
