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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

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NOCTI and Nocti Business Solutions (NBS) | Evaluated Learning Experience

Advertising and Design (4119)

Formerly Advertising and Design (4019)
Course Category: 
Location: 
NOCTI and NBS proctored test centers throughout the United States.
Length: 
Varies.
Dates: 
September 2008 - Present.
Instructional delivery format: 
Proficiency exam
Learner Outcomes: 

Students will be able to: demonstrate knowledge of computer terminology; identify and operate peripherals; demonstrate appropriate knowledge and use of software; apply basic troubleshooting and maintenance skills; demonstrate file management and storage skills; describe procedures involved with importing and exporting; identify legal restrictions; use typographic terminology; identify the anatomy and classification of type; calculate type measurements; identify and use proofreader's marks; diagnose and solve typography problems (e.g., tracking, kerning, readability, legibility); manipulate type through character and paragraph formatting; choose and apply appropriate typeface; demonstrate knowledge of basic design terminology (e.g., bleed, live area, trim, orientation; exhibit knowledge of design elements and principles; demonstrate techniques of 2-D and 3-D design; produce project to client specifications; determine communication process for target market (e.g., researching, brainstorming); describe characteristics of design for different media (e.g., logos, magazines); choose appropriate ideas through the visual stages of layout (e.g., thumbnail, rough, comprehensive); demonstrate understanding of related math (e.g., proportion, percentages, basic measurements); solve design problems; create unconventional solutions to traditional design problems; identify color theory terminology; use color to create impact or effect and mix colors to obtain shades, tints, or neutrals; choose and apply appropriate color scheme; identify correct use of RGB and CMYK colors; identify and utilize Pantone Matching System (PMS); identify drawing and digital illustration terminology; identify basic tools and materials (e.g., computer, pencils, paper, canvas); render drawings to reflect various perspectives (e.g., atmospheric, three point); utilize different drawing techniques (e.g., line art, continuous tone, stipple, watercolor); modify illustrations (e.g., size, color, stroke); identify ways to import, export, and save images (e.g., scanning, digitizing); identify photography terminology; use cameras and accessories; apply copyright laws pertaining to photographs (e.g., stock photos, clip art, studio portraits); identify production/printing terminology; demonstrate proofing and preflighting (preparing for output); provide job specifications for printer; demonstrate knowledge of job flow, various printing and finishing processes; determine what surface works best for a project; identify surfaces by common size, weight, number, and finish; demonstrate personal presentation skills (e.g., speaking, listening, writing); accept and/or give constructive criticism; work with clients and as a team member; critique and refine ideas; Identify basic tools and equipment; maintain a safe and clean work environment; define multimedia terminology; prepare multimedia presentations; identify image terminology (e.g., raster, vector, continuous tone, half tone, line art); identify and explain various file formats (e.g., .pdf, .jpg, .gif, .eps); identify appropriate resolution for projects; manipulate images (e.g., restore, color correct, masking). Performance Component: Design: Final Computer Comprehensive - Preparing and Printing Files (51%) and Layout - Comprehensive Redesign (49%).

Instruction: 

NOCTI and NBS exams assess individuals' end-of-program knowledge and skills in an online proctored proficiency examination format. In addition, some programs administer a NOCTI/NBS performance component test to assess application of skills.

Credit recommendation: 

In the lower division baccalaureate/associate degree category, 3 semester hours in Advertising or Advertising Design (11/13) (11/18 revalidation). NOTE: An additional 1-2 credits may be awarded based on successful completion of the Performance Component when given in conjunction with the written proficiency examination.

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