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National College Credit Recommendation Service
National Paralegal College | Evaluated Learning Experience
Principles of Marketing (MAR-101)
Various, distance learning format.
Varies; self-study format.
Instructional delivery format:
Upon successful completion of this course, students will be able to: describe the importance of managing profitable customer relationships; identify important steps in partnering to build customer relationships; assist in managing marketing relationships; read and interpret trends in consumer and business buying behavior from given statistics; define segmentation, targeting and positioning and explain their importance in the marketing field; assist in the construction of product, services and branding strategies; determine relevant factors that must be considered during new product development; identify pricing considerations and strategies crucial to marketing products; assist in determining effective marketing channels when launching a given product under a given scenario; help manage advertising, sales promotion, and public relations; describe key features and differences that exist in marketing over the internet and marketing through other media; and conduct marketing in a manner that accounts for social responsibility and marketing ethics.
This introductory course examines fundamental principles, problems and practices of marketing.The goal is to provide students with a foundation of marketing principles including product, price, placement, and promotion. Students examine the functions of marketing as they relate to the production and distribution of goods and services that are ultimately purchased by the consumer. Major topics include: creating and capturing customer value; partnering to build customer relationships; analyzing the marketing environment; managing marketing Information to gain customer insights; understanding consumer and business buyer behavior; creating value for target customers; product, services, and brands; developing new products and managing the product life cycle; pricing; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; building direct customer relationships. Evaluation criteria include: required readings, essay assignments, class participation, and final exam.
In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing, Business, Communication, Liberal Studies, or Journalism (1/13) (3/18 revalidation).