Version 1 and 2: Upon successful completion of the course, students will be able to: identify five classical families of type; identify the characteristics which make each letterform in the alphabet unique, and which characteristics are shared with other letterforms; articulate how to use typographic design terminology as well as how the things that define impact how type is used in design; use typographic letterforms to establish proprietary design solutions to logo; demonstrate a basic understanding of how grid, font selection, type characteristics begin to establish hierarchical relationships which enhance both composition and communication; initiate and follow through on effective project research; develop good work habits; brainstorm effectively; work an initial concept into a minimum of four phases of design: Concept development/brainstorming, First phase concept refinement, Second phase concept refinement,  and mechanical production. Students will also effectively communicate strengths and weaknesses of their work to their audience, and use this ability to assist themselves in seeing the project through the various stages of development.