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Maalot Educational Network | Evaluated Learning Experience

Typography I (ART291)

Formerly Graphic Design I (ART201)
Location: 
Maalot, Jerusalem, and other authorized locations.
Length: 

Version 1 and 2: 39 hours (13 weeks).

Dates: 

Version 1: September 2009 - March 2016. Version 2: April 2016 - Present.

Instructional delivery format: 
Hybrid course/exam
Learner Outcomes: 

Version 1 and 2: Upon successful completion of the course, students will be able to: identify five classical families of type; identify the characteristics which make each letterform in the alphabet unique, and which characteristics are shared with other letterforms; articulate how to use typographic design terminology as well as how the things that define impact how type is used in design; use typographic letterforms to establish proprietary design solutions to logo; demonstrate a basic understanding of how grid, font selection, type characteristics begin to establish hierarchical relationships which enhance both composition and communication; initiate and follow through on effective project research; develop good work habits; brainstorm effectively; work an initial concept into a minimum of four phases of design: Concept development/brainstorming, First phase concept refinement, Second phase concept refinement,  and mechanical production. Students will also effectively communicate strengths and weaknesses of their work to their audience, and  use this ability to assist themselves in seeing the project through the various stages of development. This course consists of the following design projects: typography logo and business card and typography poster.

Instruction: 

Version 1 and 2: This course may be delivered in a classroom or online format. Instruction focuses on learning to see text as more than a basic communication tool. Students learn how to examine the basic architecture of text: first on the level of each individual letter, then on font families, and then on how various combinations of font family, font attributes impact the solutions. Students also learn to select and integrate multiple typefaces in order to develop unique solutions appropriate to the market niche for each project. Projects are designed to help students build a portfolio, which demonstrates proficiency in basic typographic design concepts.

Credit recommendation: 

Version 1: In the lower division baccalaureate/associate degree category, 3 semester hours in Art (10/10). Version 2: In the lower division baccalaureate/associate degree category, 4 semester hours in Art (4/16 revalidation).

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