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National College Credit Recommendation Service
Maalot Educational Network | Evaluated Learning Experience
Introduction to Marketing (MAR301)
Maalot, Jerusalem, and other authorized locations.
September 2009 - Present.
Instructional delivery format:
Traditional classroom model
Upon successful completion of the course, students will be able to: discuss the marketing concept; determine marketing segments, targets, and positioning; determine an optimal marketing mix; explain brand decisions; define institutional marketing considerations; explain the significance of marketing channels; discuss the role of advertising and public relations; and discuss the social/consumer interest in marketing.
Major topics are: the marketing concept, management imperatives, the role of marketing in strategic planning, forecasting, market structure, and segmentation, targeting, market segments, and product positioning, branding, packaging, advertising, and promotion, and pricing and distribution channels.
In the lower division baccalaureate/associate degree category, 3 semester hours in Business, Marketing, or Management (2/11) (4/16 revalidation).