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Maalot Educational Network | Evaluated Learning Experience

Graphic Communication II (ART496)

Formerly Graphic Portfolio Design (ART496)
Location: 
Maalot, Jerusalem, and other authorized locations.
Length: 

39 hours (13 weeks). 

Dates: 

September 2009 - Present.

Instructional delivery format: 
Hybrid course/exam
Learner Outcomes: 

Upon successful completion of the course, students will be able to: execute professional designs through the following processes:assess the design problem being presented based on the client's requirements and needs, target market, consumer demographics, and practical constraints (e.g. deadlines, budget, production techniques); conduct research to gain a thorough understanding of the client, target audience and demographics, product, and competitors' products; utilize the internet as a research tool; conduct simple surveys with target audience; develop personality sheets based on ideal target audience; brainstorm solutions to the problem based on research results; synthesize results of research and brainstorming to develop several workable solutions to be tested on target audience; test the designs with the target audiences; refine and advance solutions to professional designs based on instructor, peer, self, and target audience's critique and input; produce professional designs in which composition, color, and typography are fully resolved and technical execution is flawless; write an analytical self-evaluation for the project pointing out the strengths and weaknesses of the design; prepare a price quote for a design project; provide constructive criticism to peer designs; increase design speed by arriving at design solutions through a series of short class exercises (time allowing); develop and design the following projects based on the design process listed above: A corporate folder including with three inserts based on the corporate project completed in the Graphic Communication course and a packaging project consisting of a series of three, 3-dimensional packages for a fictitious company according to project specifications.

Instruction: 

This course may be delivered in a classroom or online format. Major topics include: continued development and practical application of research, creative, and technical skills in visual communication according to client specifications, consumers' needs, and practical constraints, development of several advanced workable solutions for each project, professional production of final design. Emphasis is placed on creating a unique approach to the design while retaining the brand identity that the company has built for itself. Professionally, portfolio-oriented project designed in this course include a folder with three inserts and a series of three package designs for a commercial product.

Credit recommendation: 

In the lower division baccalaureate/associate OR in the upper division baccalaureate degree category, 3 semester hours in Art (2/11) (4/16 revalidation).

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