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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

LOMA | Evaluated Learning Experience

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Marketing, Distribution, and Uses of Annuities (AAPA 283)

Location: 
Independent study and proficiency examination program administered from the central offices of LOMA.
Length: 

Varies-independent study.

Dates: 
Version 1: November 1999 - July 2006. Version 2: August 2006 - December 2007. Version 3: January 2008 - December 2015.
Instructional delivery format: 
Proficiency exam
Learner Outcomes: 

Version 1 and 2: Upon successful completion of the course, students will be able to: describe the market for annuity sales in terms of size, demographic characteristics, and growth potential; discuss the most common uses of annuities; describe the development and financial design of an annuity product; describe promotional activities undertaken by insurers; discuss the advantages and disadvantages of alternative distributors of annuity products; and discuss the regulation of annuity marketing. Version 3: Upon successful completion of the course, students will be able to: explain the major factors that affect the market for annuities; describe the marketing process, marketing exchanges, and the steps in marketing management; describe the concepts of risk and return and the time value of money; explain how annuities can be used to accumulate, protect, and distribute assets; explain how a company segments the consumer and organizational annuity markets and selects target markets; describe the development and financial design process for an annuity product; describe the types of distribution systems used for annuities and the factors that affect a company's selection of distribution channels; describe promotion tools and strategies and promotional activities for annuity marketing; describe the purchase decision process and the sales process for an annuity; and explain the state and federal regulation of annuity products, distribution, and marketing.

Instruction: 

Version 1: Major topics include: characteristics of the annuity market; uses of annuities; marketing basics; product development and financial design of annuities; promotion and distribution of annuities; selling individual and group annuities; regulation of annuity marketing; trends in marketing annuities. Version 2: This course introduces the principles of annuities, the annuity contract process, and the major types of annuity products and includes information on individual and group annuities, the marketing of annuities, and the taxation and regulation of annuities. Major topics include: markets and uses for annuities; principles of marketing; product design and development; product promotion, sales, and distribution; marketing for group annuities; U.S. and Canadian regulation of annuity marketing. Version 3: This course examines the current market for and uses of annuities. The course also describes how annuities are developed, priced, distributed, promoted, and regulated in the United States. Major topics include: the role of annuities in the financial services marketplace; marketing basics; uses of annuities for asset accumulation, protection, and distribution; market identification; product development and financial design; distribution and promotion of annuities; linking sales practices to customer behavior; and state and federal regulation of annuities.

Credit recommendation: 

Version 1: In the upper division baccalaureate degree category, 1 semester hour as an elective in Insurance or Business Administration (1/01). NOTE: If this course and Annuity Principles and Products (AAPA 273) are both completed, a total of 3 semester hours are recommended for the two courses. Version 2 and 3: In the upper division baccalaureate degree category, 1 semester hour as an elective in Insurance or Business Administration (7/06 revalidation) (6/12 Administrative Review). NOTE: When a student completes more than one course with an AAPA course number and the credit recommendations for these courses total 3 semester hours, the combined credit recommendation is equivalent to a semester-length course in Annuities. Further, when a student completes more than one course with an AAPA course number and the credit recommendations for these courses total 6 semester hours, the combined credit recommendation is equivalent to two semester-length courses in Annuities.

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