Design Alive | Evaluated Learning Experience
Website Development 1 (WD 201)
Various; distance learning format.
67 hours (17 weeks).
September 2015 – Present.
Upon successful completion of this course, students will be able to: define the way the Internet works; utilize industry-standard software applications to create graphics, manipulate and optimize images for use on the web; utilize an industry-stand software application to assemble, code, upload, and maintain web sites; utilize best practices as part of an internet marketing strategy that incorporates social media, email marketing, Google Analytics and SEO; demonstrate the ability to upload, test cross browser compatibility, and maintain the websites; and redesign a website for an existing company.
This course is delivered in an instructor-monitored, distance learning format and consists of study guides, required texts, supplemental reading, essay assignments, quizzes, homework, observation, required interaction with an instructor, and 24-hour access to on-line support as needed. Topics include: types of websites, visual hierarchy for websites, anatomy of a web page, website planning, wireframing, grid system, Type on Screen, usability testing, website styles, WordPress themes, website development process, SEO, Google Analytics, Intro to Social Media, Email marketing, Ongoing Business Development. Prerequisite: CG PS 01 (Digital Imaging), or MC 01 (Survey of Graphic Design), or GD 01 (Graphic Design and Portfolio), or a graphic design background. WD 01 or knowledge of HTML/CSS. This course is expected to be taken with or followed by WD A101.
In the lower division baccalaureate/associate degree category, 4 semester hours in Graphic Design, Media Arts, New Media or Web Design (6/17).