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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Coopersmith Career Consulting | Evaluated Learning Experience

Visual Merchandising (FAS-305)

Location: 

Various; distance learning format.

Length: 

Varies (self study, self-paced).

Dates: 

December 2019 – Present.

Instructional delivery format: 
Online/distance learning
Learner Outcomes: 

Upon successful completion of this learning experience, students will be able to: identify and analyze the effectiveness of retail window displays based on design elements used to create a display; apply the elements and principles of design to visual merchandising; identify fixtures, props, signage, mannequins and display furnishings used in retail stores; demonstrate understanding of the color wheel and identify color terminology; analyze a retail store layout by completing a retail store audit; create a 2-dimensional store planogram using appropriate computer-aided design software; plan or create a 3-dimensional shadow box or window display; critique the visual and operational elements of a fashion show; track, analyze, and interpret trends in visual merchandising and anticipate future needs within the industry; and research themes and visual presentations to develop additional design concepts.

Instruction: 

This course provides an overview of visual merchandising.  Students learn how to design a customer experience in brick and mortar stores and translate brand identity through design basics.  Major topics include: the importance of design elements including line, composition, color and lighting, fashion shows and special events.  Instructional methods include: Study guide, required readings, and a final exam

Credit recommendation: 

In the lower division baccalaureate/associate degree category, 3 semester hours in Introduction to Visual Merchandising or Visual Communication (1/20).

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