Coopersmith Career Consulting | Evaluated Learning Experience
Visual Merchandising (FAS-305)
Various; distance learning format.
Varies (self study, self-paced).
December 2019 – Present.
Upon successful completion of this learning experience, students will be able to: identify and analyze the effectiveness of retail window displays based on design elements used to create a display; apply the elements and principles of design to visual merchandising; identify fixtures, props, signage, mannequins and display furnishings used in retail stores; demonstrate understanding of the color wheel and identify color terminology; analyze a retail store layout by completing a retail store audit; create a 2-dimensional store planogram using appropriate computer-aided design software; plan or create a 3-dimensional shadow box or window display; critique the visual and operational elements of a fashion show; track, analyze, and interpret trends in visual merchandising and anticipate future needs within the industry; and research themes and visual presentations to develop additional design concepts.
This course provides an overview of visual merchandising. Students learn how to design a customer experience in brick and mortar stores and translate brand identity through design basics. Major topics include: the importance of design elements including line, composition, color and lighting, fashion shows and special events. Instructional methods include: Study guide, required readings, and a final exam
In the lower division baccalaureate/associate degree category, 3 semester hours in Introduction to Visual Merchandising or Visual Communication (1/20).