Coopersmith Career Consulting | Evaluated Learning Experience
Special Events and Meeting Planning (SMP-101)
Various; distance learning format.
Varies (self-study; self-paced).
June 2017 - Present.
Upon successful completion of this course, students will be able to: identify and explain the basic components of the event market; detail the elements used in designing and holding an event; describe the principles of sales and marketing an event; identify laws, contracts, permits and licenses that are necessary for execution of an event.
This course introduces students to the exciting world of event planning, corporate meeting planning and conventions. Topics include new trends and techniques. Case studies are explored.
In the lower division baccalaureate/associate degree category, 3 semester hours in Communication, Office Administration, Marketing, Journalism, Public Relations, or Sales (6/17).