Theological Research Institute, Ltd. (TRI) | Evaluated Learning Experience
Global Marketing (MKT 203)
October 2018 - Present.
Upon successful completion of the learning experience, students will be able to: provide an understanding of the scope and function of international marketing theory and practice; develop international market entry strategies; analyze international marketing data, in particular the use of secondary data in assessing the international marketing opportunities; identify and analyze opportunities within international marketing environments; utilize cases, readings and international business reports to evaluate corporate marketing; and identify problems and opportunities in an international environment.
This course examines the opportunities and challenges associated with marketing across borders. The impact on marketing of the cultural, economic, political, and technological environments in different countries will be assessed. The relationship between global marketing and global business strategy will be discussed. Ways of analyzing customers and competitors globally will be addressed. Strategies and tactics for developing each of the four "P's" internationally and globally will be examined, including developing 1) product, service, and branding policies, 2) advertising, promotion, and communications plans, 3) channels of distributions, and 4) pricing policies in the global context.
In the upper division baccalaureate degree category, 3 semester hours in Marketing, International Business, or Management (10/20).