Upon successful completion of the learning experience, students will be able to: analyze the meaning and influences guiding the decisions and behaviors of culturally-driven phenomenon; question the power of individual influences on decision making and consumption; relate internal dynamics such as personality and motivation to the choice’s consumers make; relate group dynamics and the relative influence of various group members to the choices made by groups of people; evaluate the influence of culture and subculture on consumer consumption preferences; appraise the applicability of consumer behavior theories to interpreting why consumers behave as they do; assess the components and stages of the individual decision-making process; assess the components and stage of the group decision-making process; demonstrate a high proficiency of critical thinking through interpretation, evaluation, and presentation of marketing concepts (orally and in writing), current events or other data sets.