Version 1 and 2: Upon successful completion of the course, students will be able to: compare the different methods and processes involved in exploratory marketing research: qualitative and quantitative research, the literature review process, observational research, methods of gathering data, and ethnographic research; facilitate survey marketing research and distinguish between the different methods and styles of descriptive research, including sampling methods, social research data and external market research; outline the process and methods involved in causal marketing research, including the causal effect, causal and relational hypotheses, and use experiments to collect social research data; categorize and evaluate the different types and methods of data analysis and data analytics tools, and collect that data within a formal report; assess trends and issues within marketing research, including: mobile marketing, customer experience and retention, ethics, and data-driven business decisions; and design and report on market research performed through four phases of the information research process, including determining the problem, selecting the research design, executing the research design, and communicating the research results.