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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

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Business 327: Retail Strategy

Location: 

Various; distance learning format.

Length: 

Varies; self-paced.

Dates: 

December 2012 – Present. 

Instructional delivery format: 
Online/distance learning
Learner Outcomes: 

Upon successful completion of this course, students will be able to: analyze the importance of strategy in the retail organization; differentiate between the various strategies that will increase return on investment in the retail organization; compare and contrast the strategic roles that planning, organizing, directing, leading, controlling, and technology have in the successful retail organization; examine consumer behaviors to determine how the retail strategy impacts purchasing decisions; devise retail strategies for new market entry, growth markets, mature markets, and declining markets; analyze the strategic retail plan to determine competitive advantages.

Instruction: 

The course is self-paced, and instruction is delivered through online video and text lessons. Students are assessed through quizzes, final projects, and a proctored final exam. Topics include: introduction to retail strategy, understanding retail opportunities, market knowledge and forecasting, retail strategy and attractive market segments, creating a competitive advantage, new market entry strategies, growth, mature and declining markets, marketing strategies and digital marketing, retail strategy and consumer behavior, strategic retail planning, and evaluating retail performance.

Credit recommendation: 

In the upper division baccalaureate degree category, 3 semester hours in Business, Marketing, Communications/Media, or Sales (12/17).

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