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Business 202: Introduction to E-Commerce
December 2012 – Present.
Upon successful completion of this course, students will be able to: explain the foundation, evolution, and importance of electronic commerce; describe the hardware, software, and database infrastructures that allow electronic commerce to function; recall the impact that electronic commerce has on business models, strategies, and marketing; identify business-to-consumer, business-to-business, consumer-to-consumer, and e-government commerce; state the legal, ethical, privacy, and security risk management issues impacting electronic commerce.
The course is self-paced, and instruction is delivered through online video and text lessons. Students are assessed through quizzes and a proctored final exam. Topics include: technological foundations of e-commerce, origins of e-commerce, e-commerce and web services, e-commerce software and application, payment systems for e-commerce, internet and information security, online retailing, selling to customers online, selling to businesses online, digital marketing and e-commerce, legal issues in e-commerce, and ethical issues in e-commerce.
In the lower division baccalaureate / associate degree category, 3 semester hours in E-Commerce, Marketing, or Social Media Marketing (12/17).