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Business 121: Introduction to Entrepreneurship
August 2012 - Present.
Upon successful completion of the course, students will be able to: think like an entrepreneur and how to translate a personal vision into a business vision; identify opportunities and how to identify the best fit customer for a product or service; summarize the basic steps to starting your own business by developing a business identity and methods to deliver a product or service to the market; understand the role of a business plan through the use of value proposition and the business model canvas; identify the range of marketing options available to an entrepreneur from advertising, networking, word of mouth and online marketing; identify the characteristics of a “window of opportunity” and the environmental trends that are instrumental in creating business opportunities; compare and analyze the methods used for sustained growth in a business.
The course is self-paced, and instruction is delivered through online video and text lessons. Students are assessed through quizzes and a proctored final exam. Topics include: entrepreneurship in the economy; business basics for entrepreneurs; types of business structures; teams in business; starting a business overview; understanding customers as a new business; business plans for entrepreneurs; business pitches for entrepreneurs; business financing for entrepreneurs; dynamic business environments; growth and opportunity for entrepreneurs; marketing and sales strategies; overview of business ethics and law; understanding business taxes; financial planning for entrepreneurs.
In the lower division baccalaureate / associate degree category, 3 semester hours in Entrepreneurial Marketing or Management (8/17).