Skip to main content

National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Study.com | Evaluated Learning Experience

Return to Study.com

Business 121: Introduction to Entrepreneurship

Location: 

Various; distance learning format.

Length: 

Varies; self-paced.

Dates: 

August 2012 - Present.

Instructional delivery format: 
Online/distance learning
Learner Outcomes: 

Upon successful completion of the course, students will be able to: think like an entrepreneur and how to translate a personal vision into a business vision; identify opportunities and how to identify the best fit customer for a product or service; summarize the basic steps to starting your own business by developing a business identity and methods to deliver a product or service to the market; understand the role of a business plan through the use of value proposition and the business model canvas; identify the range of marketing options available to an entrepreneur from advertising, networking, word of mouth and online marketing; identify the characteristics of a “window of opportunity” and the environmental trends that are instrumental in creating business opportunities; compare and analyze the methods used for sustained growth in a business.

Instruction: 

The course is self-paced, and instruction is delivered through online video and text lessons. Students are assessed through quizzes and a proctored final exam. Topics include: entrepreneurship in the economy; business basics for entrepreneurs; types of business structures; teams in business; starting a business overview; understanding customers as a new business; business plans for entrepreneurs; business pitches for entrepreneurs; business financing for entrepreneurs; dynamic business environments; growth and opportunity for entrepreneurs; marketing and sales strategies; overview of business ethics and law; understanding business taxes; financial planning for entrepreneurs.

Credit recommendation: 

In the lower division baccalaureate / associate degree category, 3 semester hours in Entrepreneurial Marketing or Management (8/17).

Top