Skip to main content

National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Search Google Appliance

Study.com | Evaluated Learning Experience

Return to Study.com

Business 102: Principles of Marketing

Location: 

Various; distance learning format.

Length: 

22 hours (6 weeks). 

Dates: 

October 2012 – Present.

Instructional delivery format: 
Online/distance learning
Learner Outcomes: 

Upon successful completion of this course, students will be able to: diagram and analyze the 4 Ps of marketing: product, place, price, and promotion; explain and evaluate marketing philosophies, including market and sales orientation; illustrate how marketers establish and analyze competitive advantage; analyze global marketing and diagram concerns about marketing in foreign markets; model consumer behavior theory and the decision-making process; differentiate between business and consumer marketing; diagram product life cycles and the process for creating new products; demonstrate comprehension of and differentiate between services and goods; differentiate between promotion, advertising, and public relations; and distinguish between relationship selling and traditional methods.

Instruction: 

The course is self-paced, and instruction is delivered through online video and text lessons. Students are assessed through quizzes and a proctored final exam. Topics include: Marketing Philosophies and Ethics; Competitive Advantage; The Marketing Environment; International Marketplace; Consumer Decision Making; Business Marketing and Marketing Research; Segmentation and Product Marketing; Managing a Product and Retailing; Services Marketing, Marketing Channels & Supply Chain Management; Promotion, Advertising and Public Relations; Selling and Pricing Strategy.

Credit recommendation: 

In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing, Foundations of Marketing or Marketing Principles (10/16).

Top