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Business 102: Principles of Marketing
22 hours (6 weeks).
October 2012 – Present.
Upon successful completion of this course, students will be able to: diagram and analyze the 4 Ps of marketing: product, place, price, and promotion; explain and evaluate marketing philosophies, including market and sales orientation; illustrate how marketers establish and analyze competitive advantage; analyze global marketing and diagram concerns about marketing in foreign markets; model consumer behavior theory and the decision-making process; differentiate between business and consumer marketing; diagram product life cycles and the process for creating new products; demonstrate comprehension of and differentiate between services and goods; differentiate between promotion, advertising, and public relations; and distinguish between relationship selling and traditional methods.
The course is self-paced, and instruction is delivered through online video and text lessons. Students are assessed through quizzes and a proctored final exam. Topics include: Marketing Philosophies and Ethics; Competitive Advantage; The Marketing Environment; International Marketplace; Consumer Decision Making; Business Marketing and Marketing Research; Segmentation and Product Marketing; Managing a Product and Retailing; Services Marketing, Marketing Channels & Supply Chain Management; Promotion, Advertising and Public Relations; Selling and Pricing Strategy.
In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing, Foundations of Marketing or Marketing Principles (10/16).