Various locations throughout the United States and the world.
Length:
128 hours.
Dates:
March 2011 - January 2019.
Instructional delivery format:
Proficiency exam
Learner Outcomes:
Upon successful completion of the course, students will be able to: define marketing and explain its function in society; explain the difference between marketing, advertising, and sales; describe marketing concepts and terminology; describe the process of market research; explain pricing, product strategy, including the product life cycle, positioning, and pricing; define competition and explain competitive analysis; analyze the process of distribution and explain marketing channels; identify key elements of product promotions; explain how to develop a marketing plan and apply principles of marketing in creating a marketing plan; and outline employment and career development opportunities in marketing.
Instruction:
This course is delivered in an asynchronous, self-study format with a proctored proficiency examination. View the course here: http://www.saylor.org/courses/bus203/.
Credit recommendation:
In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing or Business (11/13).