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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Saylor Academy | Evaluated Learning Experience

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Principles of Marketing (BUS203)

Location: 
Various locations throughout the United States and the world.
Length: 
128 hours.
Dates: 

March 2011 - January 2019.

Instructional delivery format: 
Proficiency exam
Learner Outcomes: 

Upon successful completion of the course, students will be able to: define marketing and explain its function in society; explain the difference between marketing, advertising, and sales; describe marketing concepts and terminology; describe the process of market research; explain pricing, product strategy, including the product life cycle, positioning, and pricing; define competition and explain competitive analysis; analyze the process of distribution and explain marketing channels; identify key elements of product promotions; explain how to develop a marketing plan and apply principles of marketing in creating a marketing plan; and outline employment and career development opportunities in marketing.

Instruction: 
This course is delivered in an asynchronous, self-study format with a proctored proficiency examination. View the course here: http://www.saylor.org/courses/bus203/.
Credit recommendation: 

In the lower division baccalaureate/associate degree category, 3 semester hours in Marketing or Business (11/13).

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