Upon successful completion of the course, students will be able to: explain why effective communication is important in a corporate environment; apply theories and observations of verbal communication to real-world communication challenges; use information about perceptions to analyze themselves and also the audiences to which businesses distribute messages; critique common formats of written business communication by recognizing standard and nonstandard elements in examples of each format; create business presentations that use verbal and nonverbal communication techniques effectively; recognize the importance of intrapersonal and interpersonal communication in business environments; recognize the impact of cultural differences on effective communication and understand the steps to becoming acculturated for international assignments; prepare a crisis communication plan and know how to give and receive negative news; use an understanding of groups, teams, and leadership to explain how to solve problems and run productive meetings.