Students will be able to: identify career paths within the vocational profession and list occupational requirements; use research and organizational skills; explain how copyright laws apply to visual communication; operate media presentation equipment; employ safe practices when using computer hardware and software and hand tools; use safe practices when using, storing, and disposing of paints, solvents, and chemicals; utilize safe cutting procedures; draw objects using linear perspective; draw basic geometric and organic forms showing texture and tone; create line art; apply anatomy concepts in drawing; draw from direct observation; produce color illustrations using various media; apply the basic structure of color (hue, intensity, saturation) to generate color solutions; apply appropriate color schemes to generate design solutions;  apply additive and subtractive color; demonstrate image scanning procedures; identify the properties of vector and raster images; demonstrate basic use of page layout software (e.g., Quark®, InDesign®) and intermediate use of page layout software (e.g., Quark®, InDesign®); use a vector-based drawing program (e.g., Illustrator®); utilize an intermediate vector-based drawing program (e.g., Illustrator®); use image editing software (e.g., Photoshop®);  use input, output, and storage devices; use the Macintosh® operating system; describe appropriate uses of different file formats; organize and manage digital files; research the history of advertising design; apply elements and principles of design; write a creative brief; produce thumbnails, roughs, and comprehensive; design a logo; create an identity package; outline printing processes; design promotional materials; prepare files for output; demonstrate knowledge of color separations and printer's marks and measurements; identify the anatomy and classification of type; identify typographic styles; manipulate type through character and paragraph formatting; choose and apply appropriate typefaces; operate digital camera and accessories; compose a photograph through a lens; demonstrate use of lighting; demonstrate ability to physically stabilize camera; prepare a portfolio; participate in the interview process; inventory personal career interests and goals; research employment opportunities; explore postsecondary institutions and opportunities; deliver an oral presentation; prepare a resume and cover letter; estimate time and materials for a project; complete a job or college application; prepare and present a 3 to 5 minute talk on a competency; participate in a mock interview; demonstrate matting and mounting a work of art; participate in critiques; and research current industry practices. Performance Component: Edit Digital Images (68%); Design Page Layout (32%).