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National College Credit Recommendation Service
Manhattan Institute of Management | Evaluated Learning Experience
Manhattan Institute of Management, New York, NY.
September 2004 - December 2015.
Instructional delivery format:
Traditional classroom model
Upon successful completion of the course, students will be able to: discuss the promotional tools available to marketers and use these tools in a unified program; investigate the elements of the marketing environment and explain how the environment impacts the promotional program; discuss the promotional planning process and how it is guided by the client's objectives, budget, and strategy; and explain how the various elements of the international marketing program are coordinated to create a unified message.
This course explores how the marketing process works in a global economy that is shrinking as a result of the internet, e-commerce and other technological advances. Major topics include: cultural, technological, and economic differences between regional markets and demonstrates how the internet helps companies expand internationally. It also provides a summary of the strategies available to the international marketer.
In the upper division baccalaureate degree category, 2 semester hours in Marketing (6/05) (8/10 revalidation).