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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

Institute for Integrative Nutrition | Evaluated Learning Experience

Return to Institute for Integrative Nutrition

Advanced Business Course

Formerly Immersion Program
Length: 

177 hours (36 weeks), plus 130 applied lab hours.

Location: 
Various, distance learning format.
Dates: 
February 2003 - Present.
Instructional delivery format: 
Online/distance learning
Learner Outcomes: 

Upon successful completion of the course, students will be able to: tailor marketing materials to attract clients in a target market; grow contact list in excess of 500 clients; plan and market tele-classes and group programs; write a business plan and develop a plan for a coaching business; deepen coaching skills by establishing trust and intimacy with clients; participate in active listening and direct communication; engage clients in planning and goal setting; manage clients' progress; and utilize self-assessment and positive thinking strategies to identify and move through personal and professional obstacles and challenges.

Instruction: 

This course is delivered in an instructor-monitored module, distance learning format with three examinations and collaborative relationships with health coaches using exercises, supplemental materials, and group discussions. Topics include: personal selling, intermediate application of health coaching, and marketing promotion. Prerequisite: Students must have successfully completed the Health Coach Training Program prior to enrolling in the Immersion Program. 

Credit recommendation: 

In the upper division baccalaureate degree category, 3 semester hours in sales or professional selling, 3 semester hours in Market Communication, 3 semester hours in Coaching, and 2 semester hours in Marketing Practicum (1/12) (1/17 Administrative Review) (9/17 revalidation).

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