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National College Credit Recommendation Service
Institute for Integrative Nutrition | Evaluated Learning Experience
Advanced Business Course
Formerly Immersion Program
177 hours (36 weeks), plus 130 applied lab hours.
Various, distance learning format.
Instructional delivery format:
Upon successful completion of the course, students will be able to: tailor marketing materials to attract clients in a target market; grow contact list in excess of 500 clients; plan and market tele-classes and group programs; write a business plan and develop a plan for a coaching business; deepen coaching skills by establishing trust and intimacy with clients; participate in active listening and direct communication; engage clients in planning and goal setting; manage clients' progress; and utilize self-assessment and positive thinking strategies to identify and move through personal and professional obstacles and challenges.
This course is delivered in an instructor-monitored module, distance learning format with three examinations and collaborative relationships with health coaches using exercises, supplemental materials, and group discussions. Topics include: personal selling, intermediate application of health coaching, and marketing promotion. Prerequisite: Students must have successfully completed the Health Coach Training Program prior to enrolling in the Immersion Program.
In the upper division baccalaureate degree category, 3 semester hours in sales or professional selling, 3 semester hours in Market Communication, 3 semester hours in Coaching, and 2 semester hours in Marketing Practicum (1/12) (Administrative Review 1/17) (9/17 revalidation).