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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

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Davar Academy, LLC | Evaluated Learning Experience

Introduction to Marketing (MAR 101)

Course Category: 
Location: 

Various; distance learning format.

Length: 

Varies (self-study; self-paced).

Dates: 

November 2016 - Present.

Instructional delivery format: 
Proficiency exam
Learner Outcomes: 

Upon successful completion of the course, students will be able to: develop customer relationships and value through marketing; link marketing and corporate strategies; scan the marketing environment; discuss ethics and social responsibility in marketing; define consumer behavior; recognize organizational markets and buyer behavior; list ways to reach global markets; turn marketing information into action; identify market segments and targets; develop new products and services; discuss the management of products, services, and brands; formulate pricing strategies for products and services; create strategies for managing marketing channels and supply chains; define retailing and wholesaling; integrate marketing communications and direct marketing; analyze advertising, sales promotion, and public relations; define personal selling and sales management; and implement interactive and multi-channel marketing.

Instruction: 

This course is devoted to the study of marketing and the marketing system involved with the task of marketing products and services. Major topics include: mechanisms that new ideas and products are brought to the market, managing existing products in a dynamic competitive environment. Students become acquainted with the application, analysis, synthesis, and evaluation of the theories and practice of marketing and  how to develop marketing plans based on an understanding of issues associated with: pricing and costing, buying behavior, market segmentation, channel management, and other marketing topics as they are applied to the marketing goods and services.  The course of study necessary for students to be prepared for the proctored proficiency examination consists of lessons based on the readings from the textbook.  Students are encouraged to answer all the review questions and quizzes for each lesson.

Credit recommendation: 

In the upper division baccalaureate degree category, 4 semester hours in Business or Management (11/16).

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