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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

APICS, Inc. | Evaluated Learning Experience

Return to APICS, Inc.

Identifying and Creating Demand

Formerly Customers and Products
Location: 
Proficiency examination program administered by the national offices of APICS.
Length: 
Variable, depending upon the individual's preparation needs.
Dates: 
Version 1: November 1991 - December 1997. Version 2: January 1998 - December 2001.
Instructional delivery format: 
Proficiency exam
Learner Outcomes: 

Version 1 and 2: Discuss the manufacturing functions and tasks that relate to the design, sale, and service of a product; apply the life cycle concept to recognize a need in the marketplace, identify and satisfy customer needs, and identify demand sufficient to justify investment in product development.

Instruction: 
Version 1: Three-hour, 125-item examination, covering product design and development as the function of creating a product that satisfies customers' needs in a manner consistent with the objectives of the enterprise. Major content areas and related topics covered include: Marketing and Sales - objectives, strategic issues, functional responsibilities, directions, performance measures, and information; Field Service - objectives, strategic issues, functional responsibilities, directions, performance measures, and information; Product Design and Development - objectives, strategic issues, functional responsibilities, directions, performance measures, and information; Relationships - between marketing and field service, between marketing and product design and development, between field service and product design and development, and among marketing, field service, and product design and development. Version 2: Three-hour, 125-item examination, covering product design and development as the function of creating a product that satisfies customers' needs in a manner consistent with the objectives of the enterprise. Major content areas and related topics covered include: Business Planning and Customer Demand - environment, competition, customers, and business planning; Marketing - market analysis, setting strategy and the market plan, marketing organization, and executing the market plan; Sales - sales strategy, sales forecasting, sales relationship management, and sales process; Customer Ordering and Service - order entry, order status information, sales order changes, and electronic commerce; Performance Measurement - enterprise level, marketing, and sales.
Credit recommendation: 

Version 1 and 2: For this examination, paired with Designing Products and Processes (or its former title, Manufacturing Processes), in the upper division baccalaureate degree category, 3 semester hours as Product and Process Design, Manufacturing Processes, or Systems Analysis and Operations Management in Production/Operations Management, Business Administration, or Management (6/93) (8/99 revalidation). NOTE: This examination and Designing Products and Processes (or its former title, Manufacturing Processes) must both be completed to receive credit.

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