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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

APICS, Inc. | Evaluated Learning Experience

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Identifying and Creating Demand

Location: 
Proficiency examination program administered by the national offices of APICS.
Length: 
Variable, depending upon the individual's preparation needs.
Dates: 
January 2002 - December 2006.*
Instructional delivery format: 
Proficiency exam
Learner Outcomes: 

Version 1 and 2: Upon successful completion of the course, students will be able to: discuss the manufacturing functions and tasks that relate to the design, sale, and service of a product; apply the life cycle concept to recognize a need in the marketplace, identify and satisfy customer needs; and identify demand sufficient to justify investment in product development.

Instruction: 

Version 1 and 2: Three-hour, 125-item examination, covering product design and development as the function of creating a product that satisfies customers' needs in a manner consistent with the objectives of the enterprise. Major content areas and related topics covered include: Marketing Inputs to the Business Plan - environment, competition, customers, and business planning; Marketing Management - market analysis, setting strategy and the market plan, customer relationship management, and executing the market plan; Sales Management - sales strategy, sales forecasting, sales relationship management, and sales process; Customer Care - customer service support, order-to-payment cycle, transaction management, and collaboration; Performance Measurement - enterprise level, marketing, and sales.

Credit recommendation: 
In the upper division baccalaureate degree category, 3 semester hours as Marketing, Marketing Management, or Sales Management in Business, Business Administration, or Management (9/04 revalidation). *NOTE: Please refer to the next section for earlier versions of this examination.

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