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Hospitality 105: Introduction to the Tourism and Travel Industry
August 2017 - Present.
Upon successful completion of the course, students will be able to: define tourism management, identify why people travel and an historical overview of the tourism industry; apply tourism planning strategies used by UNTWO(World Tourism Organization); and other tourism planners and identify sustainability practices in tourism planning; differentiate between the hotels, cruise ships and casinos in terms of classifications and ratings, departments and divisions and modes of transportation used in tourism; understand the role of intermediaries in tourism; analyze social, cultural and economic issues that affect tourism; create tourism marketing strategies; and identify emerging tourism trends.
The course is self-paced, and instruction is delivered through online video and text lessons. Students are assessed through quizzes and a proctored final exam. Topics include: overview of the tourism industry; consumer behavior of travelers; world tourism organizations; tourism policy and planning; tourism economics; lodging classifications; lodging operations; food and beverage operations; transportation in tourism management; recreation organizations in tourism management; intermediaries in tourism management; global issues affecting tourism; tourism marketing; tourism and hospitality trends; and tourism and travel careers.
In the lower division baccalaureate/associate degree category, 3 semester hours in Introduction to Tourism (8/17).