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Business 309: Digital Marketing and Advertising
33 hours (12 weeks).
October 2012 – Present.
Upon successful completion of the course, students will be able to: compare various digital marketing strategies (including email marketing, SEO, and advertising) and justify best practices for each; interpret and rank segmentation and targeting techniques in marketing; summarize and weigh how to use marketing and web analytics; connect and correlate digital marketing strategies to specific campaign goals; evaluate mobile marketing trends in advertising; analyze and assemble digital advertising campaigns; and organize and prioritize policies to have customer engagement and relations support marketing objectives.
The course is self-paced, and instruction is delivered through online video and text lessons. Students are assessed through quizzes and a proctored final exam. Topics include: marketing and the internet; digital and web analytics; digital marketing strategies; segmentation and targeting; online marketing and advertising; social media marketing and analysis; search engine optimization; email marketing; mobile marketing; creating digital campaigns; and customer engagement and relations.
In the lower division baccalaureate/associate degree category, 3 semester hours in Advertising, Communications, Digital Marketing or Media Arts (10/16).